So first we invented Fully Managed Secure WordPress Hosting. Then we added an affiliate program and a white label reseller option for small agencies and developers. Then came WordPress themepacks from some of the best designers around.
For our next trick we are releasing the new Page.ly Vertical Platform. In a nutshell it allows selected partners to customize their own page.ly hosting system to augment their existing service, under their brand.
As an example; our launch partner Graph Paper Press is offering a customized WP install with their entire set of themes and specialized upgrades at http://pro.graphpaperpress.com. Their market vertical is made of Photographers primarily and they have “rolled a custom install” to serve this vertical market. So rather then their customer coming to page.ly for hosting, their customer purchases a theme+support+hosting bundle in a single transaction directly from Graph Paper Press. All the benefits of page.ly like the upgrades and security go with it. Pretty snazzy eh?
This PVP option will cost you a few bucks as a partner. It is essentially a limited use software license of our entire system so of course there will be more than few pennies in setup costs and fees. However a decent sized partner that makes a meaningful effort to promote their system will achieve ROI in a few months.
Use Case: A Real Estate company could offer websites to all their agents/brokers at scale and maintain consistent branding and features. Each Agent could then customize messaging at their leisure.
Use Case: Executive coaches, or marketing professionals could augment their existing consulting business with website marketing strategy on personalized WordPress powered websites.
So if you are WordPress Theme or Plugin company, a large brand that wants to deploy websites at scale, or even a marketing guru that wants to offer consulting services on top of a hosting solution the Page.ly Vertical Platform is an ideal solution for you.
Press Release below.
[Chandler, Arizona September 8, 2010] Page.ly Vertical Platform partners define customization options to provide the look and functionality that their market vertical requires in a WordPress website while Page.ly provides secure WordPress hosting, 2 minute setup, backups, and upgrades.
Page.ly announced today a new WordPress Hosting product that allows partners to fully customize a WordPress hosting solution to suit their market vertical. The Page.ly Vertical Platform (PVP) aims at existing market leaders and enables the partner to leverage the secure hosting automation technology page.ly has developed to augment their existing business offering.
Graph Paper Press (graphpaperpress.com), a premium WordPress theme company serving a community of over 70,000 photography professionals is the PVP launch partner announcing today a bundled offering that includes All Graph Paper Press WordPress themes + Theme Support + Managed Hosting and Support package provided by page.ly for a retail price of $35/month available at http://pro.graphpaperpress.com.
“Over 50% of our client base consists of photographers that are novice web users and have no time to play system admin. While WordPress lowers the bar for publishing, Page.ly’s automated WordPress hosting service makes deploying and managing a WordPress site dead simple.” – Thad Allender, founder, Graph Paper Press
The Page.ly Vertical Platform differs from the existing page.ly reseller program as it allows for complete customization of the hosting package as well as a very tight integration and partnership with page.ly support and engineers. The PVP partner has the ability to select which plugins, themes, settings, and default content is included with each new WordPress site. Clients enjoy the same security, backups, and WordPress upgrades that all page.ly customers receive in addition to the unique offerings of the partner.
“The PVP is a natural evolution of our service. Our first year has been all about innovating the product and the space, now we are focused on expanding our market reach by providing the most secure Managed WordPress Hosting service in partnership with premier WordPress businesses and other vertical communities. WordPress Theme companies are the logical first step, but we have integration plans for WordPress Plugin developers and the Real Estate industry already in the works.” – said Joshua Strebel Co-Founder of page.ly
More Information about the Page.ly Vertical Platform program is available at http://page.ly/pvp
About Page.ly: Page.ly was founded in early 2009 by Joshua and Sally Strebel as a first of it’s kind Managed WordPress Hosting service. Page.ly is a wrapper of managed services such as setup, security and automatic upgrades to enhance and protect a hosted WordPress website or blog. Page.y leverages the ultra secure and scalable server environment of FireHost.com. Notable clients include SimpleGeo, GetSatisfaction, Texas A&M, and AuthorityLabs
About Graph Paper Press: Graph Paper Press is a company based out of Washington, D.C. that creates minimalist WordPress themes for photographers, artists and video producers. Founded in 2007 by Thad Allender, the company serves a community of over 70,000 strong and contribute themes to the WordPress.org and WordPress.com platforms.