Of all the questions writers, marketers and communicators get from people just starting a blog or trying to maintain one ask, there’s one that stands out above all others.
It’s a fairly obvious question, so obvious you’d think people would be able to figure it out themselves, especially considering so, so many people ask it repeatedly.
What should I write about?
There it is, in all its glory. The question that stopped many a writer in her tracks and threatens to leave an abundance of blogs abandoned after the initial flurry of posts and articles. It’s a question that keeps far too many people who don’t identify as writers from producing great content that others will read. It’s a question that must and can be answered, but the answer is never the same for anyone.
Have something to say? People like that.
For many businesses, what to write about should parallel what they offer as a business. Write about topics that help people solve problems. Write about how to best use these products. Write about the people who make the products so (potential) customers can better understand how a products works. Write other people that use the products.
If you’re still stuck, books like Accidental Genius and the Artist’s Way series are good tools to get back on track and start producing regular content. Too many people are under the impression that only professional writers can benefit from such creative exercises, but if that was the case, exercising would be an activity only reserved for professional athletes.
My secret is to never stop writing. Regardless of topic, medium or day of the week, I’m writing something. That could mean tweeting, it could mean returning emails or it could mean taking notes on the The Accidental Creative
The secret answer to the oft-asked “what should I write about” is more obvious than you think: stay writing. You’ll figure it out.