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WordCamp PHX 2012

WordCamp PHX is just around the corner.  If you can go, you should, you’ll have fun. Unfortunately this year we (Sally and I) won’t be in attendance. It’s our home town and last year we really enjoyed helping make WordCamp … Continue reading

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Credit card fraud costs everyone.

So here’s the scenario. Customer attempts to signup for our service. The CC transaction triggers a fraud warning, and transaction is denied. Customer contacts us, states the legitimate nature of their ‘self’. We respond that we follow the fraud warning and their … Continue reading

Begin One Way No Comments

Begin Just Before The End

Start as close to the end as possible. -Kurt Vonnegut Too many storytellers are in love with their backstory. They’ll spend precious minutes, even hours, explaining their rationale behind their love of purple, describe their childhood obsession with Transformers and … Continue reading

Dan Zarella's Hierarchy of Contagiousness 1 Comment

Science Of Getting Noticed

Dan Zarrella will tell you that successful use cases of social media don’t involve rainbows. Nor do they involve unicorns, the ROI of putting pants on or even routinely good ideas. Successful companies and people know that good ideas don’t … Continue reading

Thanks, Charles Schulz No Comments

Writing never gets easier

Writing for a living seems like a dream job to anyone who isn’t one. No clock to punch, pants are seldom required and no boss asking about TPS reports. Professional writers scoff at this. Sure, their “office” may not be … Continue reading

estimation 2 Comments

At scale, everything breaks.

I don’t fancy myself a developer or a sysadmin. I pay people far more talented than me to wear those titles. However I do consider myself a steadfast hacker, CEO, customer support agent, biz dev, janitor, bookeeper….etc… Entrepreneur. Our managed WordPress … Continue reading